How to Check Your Google Keyword Rankings and Improve Them

A basic guide to find out how to check the ranking of how well your Google keywords are working for your website and how you can improve those rankings.

A key piece of SEO includes knowing the position of your site within Google's search engine results. If you're optimizing for a particular keyword, you should be able to see if your pages are gaining, losing, or maintaining their position.

You can use keyword rankings to find out what is working and also know where your site might need enhancement. Luckily, there's no need for you to be an SEO expert before you can begin monitoring for rankings.

In this tutorial, you are going to find out how to check your Google keyword ranking and find out some ways that you can improve these keywords.

So what exactly are "Google Keyword Rankings"?So what is a "Google Keyword Ranking"?

A keyword ranking is the place that the webpage ranks on Google when people type a specific keyword.

Let's say your website comes up as number 5 in the organic list for the term "free SEO tools"—you then have a position of 5 for the term free seo tools.

However, over time, your rankings will change as Google continually analyzes search results for a variety of reasons. It could also depend on area, gadget, search and also other variables.

There are a number of reasons why you might want to check your keyword rankings.

Monitoring the rankings of keywords can help you gain valuable insights into your SEO efforts.

When a keyword is bumping up from #30 to #15 on the rankings, you're doing some good work to get them there. When keywords that are critical move from 5th position to 20th position in an important manner, it might be a show of signals of something occurring.

You can use regular ranking checks to help you:

• Keep track of how your SEO campaign is going.

• Identify words that already have a good ranking
  Use red highlights to mark any pages that need enhancement.

• Discover ranking opportunities

• Know how to adapt to the different levels of organic visibility

• Analyze and evaluate the effectiveness of your SEO efforts

But, don't just track rankings for your site's SEO. Organic traffic, impressions, clicks, conversions, engagement can also give valuable info.

Utilize Google Search ConsoleUse Google Search Console

Google Search Console is one of the best places to find out how your website is doing in Google search.

Once you have verified your site, go to the Performance report. Click, Impression, click-through-rate, and Average position can be viewed.

You can also view the search queries that generated impressions and clicks for your website.

Research the keywords where your position your pages. These keywords can offer great possibilities because Google's already displaying your website.

For instance, if a page is ranking in the middle of the first page of search results for an important keyword, work on that page can give it a better chance of ranking higher.

Use a SEO device to examine rankings.

There are products available that track the rankings of specific keywords and can make this process easier if you have a large number of keywords.

These tools will enable you to monitor:

• Keyword positions

• Ranking changes

• Competitors

• Search locations
  Note that mobile and desktop rankings matter.

• Ranking history

Automated tracking can ease up time for large site managers as against manually looking into each keyword.

Don't depend on manual research on Google alone!

There are ways to do it yourself like searching Google to see where your page is ranking but this isn't always an accurate way of measuring rankings.

Google has the ability to tailor results according to location, gadget, and search history. Results may update regularly, too.

Manual searching is good for a quick check. Search Console or a separate rank tracking system is typically more feasible if you're going to monitor your SEO consistently.

Ever need to find keywords which are close to page one?Need to find some keywords that are close to page one?

The most beneficial ranking opportunity you'll encounter is keywords where your pages are already ranking sufficiently but you can improve upon them.

If you have a page that's ranking in the no. 11 position for a key word, you need to improve your ranking. It could be improved by having better, more relevant content and links, and by improving the overall quality of the page in question, which should strengthen its ability to compete for its higher rankings.

Review the Search Console and find the right keywords that your pages are being shown for, but not necessarily getting many clicks.

These can then be used as the basis for further developing the content.

Improve Search Intent

Search intent is the reason behind a user's search.

Any search that you are looking to try to improve on should also be given a Google search, and the pages ranking should be studied.

Ask:

So what is the type of content that Google displays?
Do the results consist of guides, product pages, tools or videos?
What are their questions?
Does my page contain exactly what the searcher is looking for?

Without making the page align with the search intent, just throwing additional keywords at the page might not help.

You'll want to supply the page that really answers a user's question.

Enhance and revisit your current material.

Sometimes, updating an older page will be more useful than constantly making new pages.

Read through and find things that might be done better.

You can:

• Add missing information

• Answer related questions

• Improve explanations

• Update outdated information

• Make headings clearer

• Add useful examples

• Improve readability

• Remove unnecessary content

Don't add words just to lengthen an article. Emphasize usefulness of the page!

Strengthen Internal Links

Internal links are links that link different pages of the websites to each other.

These can be used to help visitors find related articles and allow the search engine to understand when related articles are present.

An article about keyword research may naturally relate to another informative page on keyword difficulty, or SEO tools.

Provide clear text links to other pages that reflect the content they lead to and describe what their content is.

Page Title and Description are optimized

The title tells the users and search engines about your page.

Provide a concise, topical, informative title that fits the text.

It will also help searchers decide to click your link in Google's search result. Don't excessively repeat keywords in the title or description.

Instead use them to describe and to use.

Ensure Your Web site Is User-Friendly

Many people factor in UX while making improvements to their web pages.

Ensure your pages are optimized for mobile devices, load quickly, are easy to navigate through and offer a good experience for someone who is reading.

Look for broken links, navigation issues, annoying features, usability issues, and graphics issues that may cause the page to be hard to use.

Track Your Progress

SEO improvements typically take time. Do not change today and expect to see changes immediately in the ranking.

Record your important keywords and monitor their performance over time.

Don't pay too much attention to the position of one day.

Slow and steady improvements in impressions, clicks, and rankings could mean that your SEO efforts are on the right track.

Final Thoughts

By checking keyword rankings on Google, you can know the performance of your website in organic search.

If you don't know where to begin, then you should consider using Google Search Console to learn what queries are already receiving impressions and clicks on your site. Next, find opportunities, enhance current content, align with search intent, add internal links, and ensure pages are a valuable experience.

Most importantly, don't only take in the number of getting a better ranking report! The ultimate aim is to gain the right kind of visits and provide them with relevant information that answers their query.

Regular checkups and continuous efforts can contribute to your website's long-term organic visibility.